The creator’s house is a partnership of the fashion journalist Andre Hidalgo
and young upcoming designers to launch their collections to Brazilian main markets. The event has also art installations and a stage with live bands performing.
Created in 1997 has brought up many Brazilian designers such as Fabia Berseck, Cavalera, Carlota Joaquina, Marcelo Sommer etc
The 25 edition marks my return to the journalistic/fashion field.
Fashion will always be one of my favorite pleasure able things in this world, however I find the vanity and ego in this field very discussing and I have being thinking a lot of the consume in excess that fashion leads people to do it.
Running around the backstage to find colleagues and friends, I could notice the weird vibe in the spot, especially in the bathroom where the models compare themselves with another models and check out normal girls.
I could not stop seeing situations around me, when I realize some people I worked with long time ago were very different and snob because of the visibility to be on a TV show, it made more sense to me why I don’t feel the same about working in the fashion industry.
Checking the runways was fun and I could get some references for my upcoming production jobs. Some of student’s collections from the Project Lab are better than they main line up.
I really liked the Project Lab of Arnaldo Ventura I heard some people were running after the show asking where to buy his clothes!
I wonder what will report in fashion history books some years from now what the designers in our times were trying to express and bring to the people during through fashion in recession times?
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